"Promise" most definitely was a different sound for Ciara. This is a mid-tempo ballad. Even though Ciara is pretty unemotional in her singing, it works here. There is a sultriness to it as well as is this pining for the love of a man. Add to that Ciara's smoothness and you have a smash.
The video is interesting as there is no male in the video to whom Ciara is directing her desire. It is her alone with a mic stand, and then with her girls. The dancing and style with the girls does not do it for me. But, when Ciara is alone - it is spot on.
Ciara became the fourth artist to win the award for two straight years. After The Evolution, Ciara followed up with a less than stellar album. She then had a fight with her record company and released an additional album just for download. That album actually had an excellent song, "Yeah I know". This past year, Ciara released another album, and I love it.